This short film was aired during the GRAMMYs earlier tonight. It’s a shame that Chipotle had to put it’s brand on this video, because after reading the description about the message it’s trying to express, it would have been amazing. Willie Nelson performing Coldplay’s “The Scientist” was a nice touch. Here’s what Chipotle has to say about the video:
“Coldplay’s haunting classic “The Scientist” is performed by country music legend Willie Nelson for the soundtrack of the short film entitled “Back to the Start.” The film, by film-maker Johnny Kelly, depicts the life of a farmer as he slowly turns his family farm into an industrial animal factory before seeing the errors of his ways and opting for a more sustainable future. Both the film and the soundtrack were commissioned by Chipotle to emphasize the importance of developing a sustainable food system.”
This short film was aired during the GRAMMYs earlier tonight. It’s a shame that Chipotle had to put it’s brand on this video, because after reading the description about the message it’s trying to express, it would have been amazing. Willie Nelson performing Coldplay’s “The Scientist” was a nice touch. Here’s what Chipotle has to say about the video:
“Coldplay’s haunting classic “The Scientist” is performed by country music legend Willie Nelson for the soundtrack of the short film entitled “Back to the Start.” The film, by film-maker Johnny Kelly, depicts the life of a farmer as he slowly turns his family farm into an industrial animal factory before seeing the errors of his ways and opting for a more sustainable future. Both the film and the soundtrack were commissioned by Chipotle to emphasize the importance of developing a sustainable food system.”
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